Monday, 21 February 2011

Google Loves Video and Why You Should as Well

One of the web’s worst kept secrets is Google just loves videos.

The easiest and quickest way to get your company and its website noticed on Google and other important search engines such as Yahoo and Bing is to produce short, unique video content which will be uploaded onto You Tube and other video sharing sites. 

The Old-Fashioned Way (and plenty of money!)

The traditional way to get high search engine ranking is to produce content, keyword rich sites optimised for the search terms which are most important to your business and then patiently and rigorously work at getting back links, write articles and blogs etc register for directories and over time and with much persistence Google will recognise the worth of your site and give it a higher ranking, hopefully on the coveted first page. It’s worth remembering that 43% of all searches click on the first result returned and hardly anybody goes beyond the first page (can your remember ever doing that?).

Search Engine Optimisation (SEO) 

You can of course pay companies to do this for you but SEO (Search Engine Optimisation) is very expensive and often many of the companies are unscrupulous and will take your money get ‘quick’ results by using underhand or 'Black Hat' means which will ultimately be found out by Google and get you unceremoniously bounced out of the search engine rankings and into well deserved web obscurity.

However by creating a short, informative video about your business, or individual products and services offered, with relevant keywords tagged then you will have a very high chance of being picked up by Google and the other search engines – usually within a matter of just a few days.

The reason for this (apart from the fact that Google owns You Tube and can cross index relatively quickly) is because Google wants the user to get the best possible search results back from a query so that they will come back again and again to Google.

Google isn’t in business to promote your business rather it wants to give the customer the best possible informtion that satisfies its query. And we are a generation brought up on fast moving images. If a picture paints a thousand words than a moving image must be much more.

Moreover a persuasive content driven video gives you the opportunity at your own pace to showcase your company, its services and products and key selling messages direct to your potential customers time and time gain 24 hours a day 7 days a week. It is this sort of approach that builds trust and it is this vital trust that will get customers to your website or through your door.

The Local Element 

Where it gets really interesting is for small bricks and mortar businesses read more about this in our next blog. All about East Dulwich !

We at Low Cost Business Video have seen this at first hand time and time again. 

Now why not let it work for you with
Low Cost Business Videos - from just £99

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