Google keeps the secrets of its complex ranking algorithm - well - secret ! However even though we can't see the wind - we can see the leaves shaking on the tree - so by asking a lot of Search Engine Optimisation specialists of what they have observed in terms of client sites , the effort they have put in and the eventual results , we can get a good picture of what we think Google does. It is called the wisdom of crowds - the following pie chart lays out what the current understanding is. As you can see over 60 % is down to the links - the authority of the domain , anchor text linking to the domain and popularity of specific pages withing the domain.
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