Wednesday, 23 March 2011

The Google Algorithm - The Components of Google's Ranking

Google keeps the secrets of its complex ranking algorithm - well - secret ! However even though we can't see the wind - we can see the leaves shaking on the tree - so by asking a lot of Search Engine Optimisation specialists of what they have observed in terms of client sites , the effort they have put in and the eventual results , we can get a good picture of what we think Google does. It is called the wisdom of crowds - the following pie chart lays out what the current understanding is. As you can see over 60 % is down to the links - the authority of the domain , anchor text linking to the domain and popularity of specific pages withing the domain.

As a small business attempting to get high ranking for local search you don't need to know the ins and outs but rest assured Low Cost Business Videos will be able to help you achieve high local rankings , more traffic to your website and so more customers through your door by using our affordable and effective Search Engine Optimisation service.

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