One of the most popular and funny short videos on You Tube is the two talking cats below. At the time of writing it has had over 38 million hits. What does this say about popularity on You Tube - well it's short - 56 seconds long , extremely cute , life affirming and has the must send the link to my friend element to it. Whilst all videos can't have all these components - videos for business should at least have shortness and compelling content. And remember the power of localism - the video for your business may be one of only a few in your local neighbourhood and so curiosity combined with lack of local competition almost guarantees high local hits and hopefully customers through your door.