Friday, 18 March 2011

Newport - one of the UK's most successfull viral videos - Jay-Z

Local artists in Newport Wales decided to re-imagine Jay-Z and Alicia Keys’s  song Empire State of Mind which was called appropriately Newport - State of Mind and is an affectionate look by locals at their town in all its warts and glory and manages to get Leeks, shopping centres - local heroine Shirley Bassey and the fact that it is twinned with “Guangxi Province in China - there's no province finer” - top marks for alliteration into its 3 and a half minutes. The You Tube video became an instant hit and travelled the world in its popularity - and apparently Jay-Z approves - not bad for a low cost video that went on to have the highest impact.

That's the power of effective content on You Tube to reach out and create an entirely new audience at minimal cost. 

No comments:

Post a Comment