The three most popular sites on the web are Google, YouTube and Wikipedia. Unless you are a huge brand with a long and established heritage then you will not be able to get any presence on Wikipedia (and even if your are it will be a more rounded view of your company, warts and all rather then the breathless tone of ‘corporate’.)
So that leaves really just two channels to get across your message. It is fortunate that these two are now closely interlinked as Google owns YouTube and is able to cross-fertilise its page searches with videos and use videos as a source of information about the popularity of a product, website or brand.
It is now plainly evident that if you increase the amount of popular and relevant videos into You Tube and ensure your website is fed with the same relevant embedded video content and linked to similarly relevant blogs then this all has a positive and relatively immediate effect and site visibility to the really important viewer – your customer – actual and prospective.
Promoting your content across the these channels maximises your online investment – the killer fact remains that videos are 53 times more efficient in search engine terms than text content and with 24/7 365 days a year availability then video is the gift that has the ability to keep on giving.
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